PinkTag
PinkTag previously existed as an online store called “Pink Tag Boutique.” The store is run by two sisters, Britney and Kayla. PinkTag is local and mommy-owned, catering to moms in Louisville, Kentucky with stylish clothing and accessories. In order to expand their brand, they needed more cohesive branding that would be eye-catching and stand out from other boutiques.
The branding began by shortening the name to make it more memorable. We then created custom-type treatments, a custom logo set, and a bold color set. The updated branding expanded to a new website and updated social assets.
PinkTag has now opened its first brick-and-mortar store in Oxmoor Center in Louisville, Kentucky.
Check out their website at pinktag.com!
Original Logo
New Logo
COMPLETED
November 2021
TEAM
Completed at RedTag
Charlie Ostertag, Creative Director
Sam Flick, Web Designer
Tristan Dewitt Carr, Copywriter
TYPE OF PROJECT
Rebrand
ROLE
Brand Designer
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