David Connolly / JABEL

New Jersey-based luxury diamond jewelry manufacturer, David Connolly, was operating with a brand that felt outdated and didn’t effectively reach their target audience. Through rebranding, RedTag had to find a way to honor the longevity of the brand while modernizing the visuals.

Utilizing the visual style that RedTag had previously built for the website, we executed various versions of the logo. All of these concepts combined the product of jewelry with the timelessness of the brand. The finalized logo design elegantly combines all the letters in David Connolly’s name into a diamond ring. This creates a unique mark which is timeless and representative of their pieces.

The updated David Connolly logo is classic yet modern, building cohesion between the website and the messaging.

Check out their website at jabel.com!